Of course it is important to look at your entire marketing mix and what mediums are going to convey your message to the most engaged audience.
We recommend you use cinema advertising as part of your overall mix with other advertising mediums. Some of our clients use cinema advertising as the lead actor and others in a supporting role.
According to the World Advertising Research Centre (WARC) cinema advertising is the fastest growing traditional advertising medium due to cinema’s large screen format, captive audience and being part of a premium experience.
Think about it. What other advertising medium offers you a highly engaged non-distracted audience like cinema?