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FAQ’S
How much does cinema advertising cost?
The cost of cinema advertising is suprisingly low considering the premium experience. It is low cost per high engagement.
Investment does vary due to a number of factors which include audience numbers, length of contract, location and number of screens. To understand how much budget you will need to invest simply get in contact.
How does cinema compare to other traditional advertising mediums?
Of course it is important to look at your entire marketing mix and what mediums are going to convey your message to the most engaged audience.
We recommend you use cinema advertising as part of your overall mix with other advertising mediums. Some of our clients use cinema advertising as the lead actor and others in a supporting role.
According to the World Advertising Research Centre (WARC) cinema advertising is the fastest growing traditional advertising medium due to cinema’s large screen format, captive audience and being part of a premium experience.
Think about it. What other advertising medium offers you a highly engaged non-distracted audience like cinema?
How does cinema advertising compare to digital marketing?
Cinema advertising and digital marketing share many similar characteristics and is actually why they can work well together.
Both mediums help target local audiences, and get higher response rates with video. Cinema advertising has been proven to extend the reach and incremental revenues of digital marketing campaigns.
I do not have a commercial ready. What do I do?
No problems. Like any advert production, options will depend on your budget. From utilising some of your imagery and video content, to a production from scratch, there are many options available.
Give us a call and we can point you in the right direction.
I have a commercial ready. What next?
All video requires conversion to a DCP (Digital Cinema Package) before it goes live on screen. Most videographers won’t have the software to do this. We’ll help arrange the conversion for you as part of your booking.
How long does my cinema advert need to be?
Most of our clients will screen a 30 second advert. 15, 45 and 60 Second slots are also available.
How many screens will my advert appear?
One of the great things about the cinema advertising packages we offer is that you will be on all available screens at all times. This guarantees you’ll hit your target audience.
What is the minimum length of time on screen?
The longer you are on screen the more impact you will make. We recommend at least 3, 6 or 12 months to achieve the maximum benefit although the 1 month option is the minimum.
Does my advert have to be G-rated?
As your advert will be on all available screens with all rated movies, your advert must be of a G-rating.
What is the lead time for booking a cinema advertising campaign?
With the increased demand and limited amount of slots available we would always recommend booking at least 3 months in advance. However, subject to availability and an advert ready it is possible to have you on screen within 7 days.
What are the payment terms?
Standard terms apply, but contact us for terms that suit your business.
What cinemas do you have access to?
We have partnered with Event Cinemas/Birch Carroll and Coyle and Cineplex as well as many independents throughout Queensland. We can also help you extend your reach at cinemas around the country.