78% of OzCoWilliams Clients are repeat. Here is why.
When you advertise with OzCoWilliams you deal with the owners of the company ensuring what we promise we deliver, because our company’s business success depends on it. In addition to this personal service we provide our clients opportunities, flexibility and options that tie in easily with their marketing and advertising objectives.
Our relationships with cinemas, both chains and independents, extends from the projectionist all the way through to top management, with the benefit of not for sale opportunities sometimes being available to our client advertisers. The OzCoWilliams model of cinema advertising provides the advertiser with the benefit of reaching the total cinema audience, not just a proportion of it, on any given day.
We will position your advertising before all movies, every session, every-day during the period you wish to advertise. This allows you, the advertiser, to reach your primary, secondary and influencer target audiences simultaneously at each cinema location. Brands, products and services, are often linked to emotion. Advertising at the cinema places them in an emotionally charged environment, which OzCoWilliams can help you maximise.
When OzCo Met Williams
When OzCo (Austin Kelly) met Williams (Steve Williams) it was a long time before the two would join forces in 2003 to set up the largest independently owned cinema advertising business in Queensland.
With strong backgrounds and reputations, in sport, media and advertising and with a wealth of common industry friends and contacts, Steve and Austin went on to focus on cinema advertising in 2003 as OzCoWilliams Services.
At the time, movies and advertising were still projected on film or slides. The decision to use digital projection for advertising was in recognition of the on-coming event of digitised cinemas, which has now arrived. The business grew from that point with many more cinemas coming on board. Cinemas caught up and moved from film to digital projection themselves which created an incredible opportunity for local and national brands to stand alongside blockbuster movies as equals with the barriers of cost significantly lowered.
Despite doubts from many quarters, the company has grown from having access to one Queensland cinema in 2003 to over 50 now and many more throughout Australia via an extensive network of industry partners. This growth has been possible because of long standing relationships with a wealth of incredible clients who have enjoyed the long term benefits of advertising on the big screen.