Advertise on the Big Screen

Put your business on the big screen in 40+ Queensland cinemas. Your ad plays before every film, every session, to an audience that is seated, attentive, and cannot skip it.

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Why the big screen beats the small one

Every other screen your customer looks at competes for - and divides - their attention.

  • Phones get scrolled.
  • Online video gets skipped after a few seconds.
  • Television gets muted, or the channel changed during the ads.
  • Even the other big screen - billboards - is additional noise amongst the 6,000 to 10,000 advertising messages thrown at consumers every day.

The big screen at the cinema is the one place where your ad is unavoidable and, importantly, consumable. No wastage. The room is dark, the sound is up, and the audience is quiet and paying attention.

An ad stickier than Spiderman's web.

That difference is measurable. Independent attention research has put cinema attentiveness at around 85%, against roughly 1.4% for skippable digital pre-roll. Kantar Media ranked cinema #1 for attention capturing across all media in 2023, after a global survey of 16,000 consumers and 900 marketers.

85%
Cinema attentiveness
40+
Queensland cinemas
Since 2003
Putting Queensland brands on screen

Big screen advertising helps your small screen advertising work better

The message isn't to stop small screen advertising altogether. But if you are already locally famous when your potential customer arrives online and sees your social media ad amongst your competitors, you are at a massive advantage.

Get locally famous on the big screen

The idea is simple: be the business everyone in your area recognises, and you will get more business when the potential customer has the problem you solve. Here is what that looks like, and how it works.

The Local Fame Game

How to get on screen

  1. 1

    Let's jump on the phone

    Tell us where your customers are and who you are targeting, and we will work out a plan to make you the most locally famous organisation in your area, then reserve your space. If we don't think cinema is right for your business, or we have to put you on the waiting list, we will let you know that too.

  2. 2

    We get your mini movie sorted

    Already have a video? Great - we convert it to cinema format in about seven days. No video and no videographer? We can get one produced from $500 plus GST. Your mini movie will be playing in no time.

  3. 3

    You are on the big screen

    Your ad plays in the pre-show before every movie session at the cinemas you booked, for as long as your campaign runs. We will take you for an exclusive preview, of course. Some ads haven't come off screen since 2006!

What it costs

Indicative packages start from $250 per week for a 15-second ad (some small independent cinemas are lower), and from $400 per week for a 30-second. Price moves with your location, your ad length and how many weeks you run. Most advertisers are on screen year round.

Advertising on the big screen - your questions

What does it cost to advertise on the big screen?
Indicative packages start from $250 per week for a 15-second ad in a single cinema, and from $400 per week for 30 seconds. Price depends on cinema locations, admissions, your ad length and how many weeks you run.
Can I advertise on the big screen at just one cinema?
Yes. Most of our customers are businesses close to one location. It is one of the most cost-effective ways to get the full attention and engagement of the people most likely to buy from you. Most cinema-goers travel within about 5-10km of the cinema they attend, so a single well-chosen venue covers a whole local catchment.
Do I need a cinema-quality ad already?
No. If you have an existing TV or online video we convert it to cinema format in about seven days for a small fee. If you do not have a video or a videographer, we can arrange that for you. Production is priced by the length of your ad: $500 to $3,000 plus GST for a 15-second commercial and $2,000 to $5,000 plus GST for a 30-second, depending on the concept.
How soon could my ad be on screen?
If you already have a video and there is availability at your desired location, within seven days. Otherwise four to six weeks if we need to get the ad made for you. School holidays and major blockbuster windows book out earlier.
Which cinemas can I advertise in?
We book directly with Event Cinemas, Birch Carroll & Coyle, Cineplex, Limelight and Cinebar, plus independent Queensland cinemas, and have interstate access through national partners. That is 40+ cinemas across Queensland.

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