OzCoWilliams books cinema advertising for you across 40+ Queensland cinemas and partners with other cinema ad networks for interstate cinema access. Your ad runs before every movie, every session, every day across the cinemas you book.
We have been helping businesses get undivided attention since 2003.
Placement is the part we own end to end. You get the benefit of the relationships we have with the cinemas.
We schedule and reserve the campaign space for you. If you have a video we handle the video format conversion to the cinema screen. We can even help you with video production if you do not have a video ready to go.
How it works
- We assess if cinema advertising is right for your business. If it makes sense for your business we will let you know, and if not we will assess that quickly for you too. There are businesses that cinema is a natural fit for, where it boosts your current marketing activity and sales by bringing you unrivalled local fame, and it can even replace what is not working for you right now. Once we understand what you are trying to achieve we will focus on the correct cinema and campaign length to maximise your investment.
- We create a plan with cinema availability, placement, and total spend.
- Your ad runs as scheduled and gives you guaranteed attention with no distractions: no wastage, no skipping, no second-screen distractions, no scrolling, no changing the channel.
Cinemas in our network
We book you directly with Event Cinemas, Birch Carroll & Coyle, Cineplex Cinemas Australia, Limelight Cinemas, Cinebar, and many independent Queensland cinemas. Plus interstate access via national partner agreements.
| Region | Cinemas we book |
|---|---|
| Brisbane | 18 direct |
| Gold Coast | 6 direct |
| Sunshine Coast | 5 via network partners |
| Regional Queensland | 2 direct, 12 via network partners |
See our cinema locations →
Where your ad plays
Your commercial runs in the pre-show, the advertising block that plays once the audience is seated eating their movie snacks, before the movie trailers and before the film begins.
This is the highest-attention position in the session. The audience has arrived, settled, and is waiting for the film. Your ad is not interrupting anything, which is precisely why cinema does not carry the irritation that skippable online advertising does.
Trailers are not advertising slots, they are the distributor promoting other films, and they run after your ad.
Ad formats and lengths
| Length | Typical use |
|---|---|
| 15 seconds | One clear message - e.g. name, offer, location |
| 30 seconds | Equally common; room for a story |
| 60 / 90 seconds | Extended narrative and brand campaigns |
Two technical requirements apply to every cinema ad, and we handle both in-house:
- G classification. Your ad must be rated G so it can legally screen before any feature, including films rated PG and above. That is what puts your commercial in front of every session rather than a narrow subset.
- DCP delivery. Cinemas project from a Digital Cinema Package - higher resolution, colour depth and audio fidelity than broadcast or web video. A web export will not play. Conversion covers aspect ratio and crop (1.85:1 Flat or 2.39:1 Scope), 2K upscaling, surround audio remix and colour grading for projection.
Full definitions are in the cinema advertising glossary, and there is more detail on length in the guide to how long cinema ads are.
Why cinema, why us
Cinema advertising is #1 for attention capturing (Kantar 2023). Independent attention research has measured cinema attentiveness at around 85%, against roughly 1.4% for skippable digital pre-roll, so you are buying watched impressions rather than served ones.
OzCoWilliams brings decades of QLD-specific relationships and a founder-led service model.
Because cinema audiences are drawn from a tight local radius, it also works as a local medium in a way national broadcast cannot match. One suburban cinema reaches the same catchment repeatedly, which is how recognition gets built.
What it costs
Cinema advertising is priced per cinema, per week. Indicative packages start from $250 per week for a 15-second spot in a single cinema and from $400 per week for 30 seconds.
If you don’t have an ad yet
That is the normal starting point, not a problem.
- You have an existing TV or online video: we convert it to cinema format, typically in about seven days for a small fee. See ad conversion.
- You are starting from scratch: we introduce you to our production partners, from $500 to $3,000 plus GST for a 15-second depending on the concept, and from $2,000 to $5,000 plus GST for a 30-second. See video production.
You can watch commercials we have produced and placed on our work.
Next steps
Tell us the suburbs you want to reach. We will come back with a time for a quick call, where we will discuss the cinema availability and what the investment looks like. Call (07) 3310 8794 or send us the details.
New to cinema? Start with how cinema advertising works or advertise on the big screen.