Cinema Advertising in Regional Queensland

Regional Queensland is one of OzCoWilliams’ strongest networks — independent and chain cinemas across the state, from Toowoomba to Cairns. Regional cinema is a near-monopoly attention medium in many smaller centres: cinemagoers have few alternatives, attendance frequency is high, and ad recall is exceptional.

Why regional cinema works

Three factors compound:

1. Local attention monopoly. In regional centres, cinema is one of a small number of out-of-home entertainment options. Attendance per capita is often higher than metro markets.
2. Catchment lock-in. Regional cinemagoers travel further, but they all funnel into one or two cinemas — making targeting a region with one cinema buy investment extremely efficient.

Long-term regional clients

Local fame gets even more cut-through in regional markets. Regional communities value and trust organisations and business owners that are well known. Keep showing up for them and they will show up for you.

Hannas Toowoomba — a family-owned retail store in Toowoomba since 1946 — has been on screen at Event Cinemas Grand Central and Birch Carroll and Coyle Cinemas The Strand for many years. Cinema gives them the opportunity to speak directly with locals and those coming in from the wider region to pick up supplies.

New to cinema advertising? Read the cinema advertising service overview or browse the glossary of cinema advertising terms .